Apple is changing things drastically this year with the iPhone 18 launch. Last September, the entry point to a brand new iPhone was ₹82,900. This September, it will be somewhere near ₹1,45,000. Having said that, Apple is trying to make this move work by not launching an affordable iPhone 18 along with the iPhone 18 Pro series. So, if you want to buy a new iPhone in 2026, the iPhone 18 Pro will be your cheapest option and in India it can start anywhere upwards of Rs 1.45 lakh.
It coincides with a change at the top. Tim Cook steps down and John Ternus becomes chief executive on 1 September, eight days before the keynote.
What Is Actually Launching
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